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Understanding the Insights Dashboard, Engagement Data & Congregation Health

Overview

The Insights Dashboard gives you a clear, real-time view of your church’s engagement.

Instead of relying on assumptions, Insights helps you understand:

• Who is actively engaged
• The health of your front door (new people) vs. your back door (at risk people)
• Who may be slipping through the cracks and walking out the back door
• Where your ministry is thriving and where it needs attention

This allows your leadership team to move from guessing → leading with clarity.

The goal → lead with clarity in closing the back door so people feel seen and cared for. 

Understanding the Insights Dashboard

What Is the Insights Dashboard?

The Insights Dashboard is your high-level view of congregational engagement.

It aggregates data across key engagement areas, including:

• Attendance
• Serving
• Groups
• Giving (if applicable)

Each congregant is categorized into an engagement status:

• New
• Active
• At Risk
• Disengaged
• Potential
• Inactive

What You’ll See

On the dashboard, you’ll typically find:

Engagement Distribution

A breakdown of how many people fall into each engagement status.

This helps you quickly answer:
👉 “What is the overall health of our congregation right now?”

User-Specific Insights

You can view engagement by:

• How many congregants have been claimed by users
• How many congregants have been contacted
• How many congregants have been followed

This allows you to identify:

• Strong areas of engagement
• Areas that may need attention

User Engagement

Insights show how user engagement is changing.

You can track progress by:

• Understanding how many actions have been taken
• How many users are taking action
• How fast are users responding to their assignment
• How many assignments are being completed
• How many texts, calls, emails, meetings and notes are being logged

This allows you to identify:

• The correlation between user engagement and congregational health
• Is growth in pastoral care reflected positively in the data I’m seeing?
• Where can there be room for improvement?

Why the Dashboard Matters

The Insights Dashboard helps you:

• See what’s happening at a glance
• Align your team around real data
• Make informed ministry decisions

Reading Engagement Data

Understanding Engagement Status

Each person is assigned a status based on their activity:

• New – Recently connected, still early in their journey
• Potential – Beginning to engage in a category but room for more
• Active – Consistently involved 
• At Risk – Declining engagement, may need follow-up
• Disengaged – Minimal or no recent activity
• Inactive – No engagement for an extended period

What to Look For

1. Movement Between Categories

Pay attention to how people are shifting:

• Are people moving from Potential → New? ✅
• Or from Active → At Risk? ⚠️

Movement tells the story not just static numbers.

2. Concentration of At-Risk Individuals

A growing At-Risk group may indicate:

• Missed follow-up
• Gaps in connection
• Overloaded staff or volunteers

3. Engagement Gaps

Look for areas where people are attending but not:

• Serving
• Joining groups

This reveals opportunities for deeper connection.

Using Data for Action

Insights are not just for observation, they’re for action.

When you see:

• New people → Follow up quickly
• At Risk individuals → Assign care immediately 
• Disengaged people → Create re-engagement strategies

Measuring Congregation Health

What Is Congregation Health?

In Nurture, congregation health is measured by engagement, not just attendance.

A healthy church is one where people are:

• Known
• Connected
• Growing
• Participating

Key Health Indicators

1. Active Engagement

A strong percentage of people in the Active category indicates:

• Consistent participation
• Healthy ministry systems

2. New to Active Conversion

How quickly are new people becoming active?

This reflects:

• Your follow-up process
• Your assimilation strategy

3. At-Risk & Disengaged Trends

Are these numbers:

• Growing? (Warning sign)
• Decreasing? (Healthy sign)

4. Balanced Engagement

Healthy churches don’t just have attenders, they have:

• People serving
• People in groups
• People connected relationally

Turning Insight Into Action

Use Insights during:

• Staff meetings
• Campus reviews (filter by campus to narrow in data)
• Ministry planning

Ask questions like:

• Who needs follow-up this week?
• Where are people disengaging?
• What systems need improvement?

Use presenter mode to present Nurture insights to your teams.

Best Practices

• Review Insights weekly as a team
• Assign follow-up based on data
• Track changes over time, not just snapshots
• Celebrate progress, not just problems

Why This Matters

Without Insights:

• You rely on assumptions
• People can be overlooked
• Ministry becomes reactive

With Insights:

• You lead with clarity
• Your team stays aligned
• Care becomes proactive and intentional

Final Thought

Insights help you see what’s happening. It gives you a good visual of your front door vs. your back door. 

This helps you respond with purpose. 

Because in Nurture, the goal isn’t just data it’s people being known, cared for, and staying connected.