Nurture Insights: Navigating the Church landscape!

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I started Nurture because of a moment I couldn't shake.

I was 17 years into ministry serving as an executive pastor at one of the largest churches in the country and I kept running into the same problem. People were leaving. Good people. Faithful people. And by the time we noticed, it was too late. Not because our staff didn't care. They cared deeply. But because the information we needed was scattered across half a dozen systems that never talked to each other.

Attendance lived in one place. Giving in another. Serving schedules, group participation, email engagement — all in separate tools, seen by separate teams. Every one of those systems was doing its job. But none of them was telling us the full story about the people we were called to shepherd.

I watched families drift away while every signal was sitting right in front of us, just in different silos. And I kept asking the same question: Why isn't there a system that helps us see the whole person (and do something about it) before it's too late?

That question became Nurture.

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What We Set Out to Build

From the beginning, Nurture was never about dashboards. It was about closing what we call The Shepherding Gap — the space between when someone starts drifting and when someone on your team actually notices.

We built a platform that connects the tools your church already uses and surfaces real-time engagement signals across attendance, giving, groups, serving, communications, and discipleship. Not so you could monitor people, but so you could notice them. And then act.

Because the gap was never the data. It was always what happens after you see the data. Most systems stop at insight. We built Nurture to go further, to make sure care actually happens and that leadership can see that it's happening.

That conviction hasn't changed. And it's exactly why today's news matters.

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Why Pushpay

Today I'm excited to share that Nurture has been acquired by Pushpay.

I didn't build Nurture to sell it. I built it because the Church needed it. And that's the same reason I'm so energized about this next chapter. Pushpay shares our conviction that technology should serve the mission of the local church, not the other way around. Their team, led by Kenny Wyatt, has spent years building toward what they call the Engagement Journey: equipping ministry leaders to walk alongside every person from their first visit to full commitment.

What they recognized, and what we've lived, is that there's been a real blind spot in that journey. What happens when someone starts pulling back? Where does that show up? And what does your team actually do about it?

That's the gap Nurture was built to close. And bringing our platform into the Pushpay family means we can now bring that capability to a network of more than 14,000 churches.

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What This Means for Nurture Customers

Let me be direct about the things that matter most to you.

Nothing changes about how Nurture works. Your platform, your integrations, your team — all of it continues. We're still operating under the Nurture brand, with the same people serving you.

Nurture will continue to integrate across all ChMS providers. Whether you use Planning Center, Rock, Breeze, Realm, Subsplash, or any other system — that's not changing. Our ability to sit across your entire tech stack, regardless of what tools you use, is central to what makes Nurture work. Pushpay understands that. It's one of the reasons they wanted to join together.

What you can look forward to: greater investment in our product roadmap, more robust support, and access to a community of churches that just got significantly larger. Joining Pushpay gives our team the resources and runway to build faster and serve better.

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What This Means for Everyone Else

If you're a Pushpay customer, you'll soon have access to a pastoral care layer that connects the dots across the tools you're already using: giving, attendance, communications, involvement, and more. We're already integrated with Pushpay, and we'll be working together to make that experience even better.

If you're not a Pushpay customer, Nurture still works with your stack. That's by design, and it's not going away.

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The Vision Ahead

For 17 years in ministry, I was sold technology that promised insights but never produced outcomes. The tools got better at counting. But counting was never the problem. The problem was always what happened (or didn't happen) after the data was in.

That's what Nurture solves. And now, with Pushpay, we can bring that to more churches, faster, with deeper investment.

I believe we're at the beginning of something the Church has needed for a long time. Ministry leaders shouldn't just have data about their congregation. They should have the insight, the context, and the tools to know every person by name, and to act on that knowledge before it's too late.

That's the future we're building toward together.

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Thank You

To every church that took a chance on Nurture early — thank you. You believed in this vision when it was just a conviction and a prototype. You trusted us with your people. That trust is sacred to me, and it will continue to drive every decision we make.

And to every pastor reading this who carries that quiet weight — wondering if someone is slipping away and you don't know it yet — we built this for you, and we're just getting started.

Read Pushpay CEO Kenny Wyatt's announcement here.