What is Nurture?
Nurture is a congregational engagement platform designed to help churches track engagement, identify needs, and follow up with people intentionally. It helps your team ensure every person is known, cared for, and connected.
How is Nurture different from a CRM?
Your CRM stores data. Nurture helps you act on that data.
Nurture focuses specifically on:
- Engagement tracking
- Follow-up workflows
- Pastoral care
It works alongside your CRM to turn information into action.
Do I need to replace my current system?
No. Nurture is designed to work alongside your CRM, not replace it.
Your CRM remains your system of record, while Nurture helps you act on that data.
What does it mean to integrate Nurture with our CRM?
Integration means your existing system (CRM) shares data with Nurture automatically.
This allows Nurture to:
- Track engagement based on real activity
- Keep congregant profiles up to date
- Help your team take action without manual data entry
What data syncs into Nurture?
Depending on your integration, Nurture can sync:
- Names and contact information
- Attendance records
- Group participation
- Serving involvement
- Giving data
This data fuels engagement tracking and Insights.
How often does data sync?
Integrations sync automatically over night. This ensures your data stays current without manual updates.
Can we manually update data in Nurture?
Nurture is designed to reflect your CRM data.
In most cases:
👉 Updates should be made in your CRM
👉 Then synced into Nurture
This keeps your systems aligned.
Messaging Integrations
What messaging integrations does Nurture support?
Nurture currently integrates with messaging providers such as:
- Clearstream
- Text In Church
- Dialpad
These allow you to send and receive messages directly within Nurture.
If you have another integration you would like to inquire about, we must have access to an API Key and Webhooks. Contact support for more information.
Benefit of using a messaging integration?
Using an integration allows you to:
- Send messages from a shared church number
- Automatically log messages in Nurture
- Receive replies directly in the platform
- Maintain full communication history
Why can’t I send messages using “Send Now”?
This usually means:
- You do not have an assigned phone number from your integration provider
- Or your integration is not fully set up
Make sure a number is assigned to your user profile.
Can I still message people without an integration?
Yes.
You can use your personal messaging app, but:
- Messages will not log automatically
- You’ll need to manually log communication in Nurture
Will replies show up in Nurture?
Only if you are using an integrated messaging service.
If you send from your personal number, replies will not sync automatically.
Data & Syncing
Why is information missing from Nurture?
Common reasons include:
- It is not in your CRM
- The data hasn’t synced yet
If needed, check your CRM or wait for the next sync cycle.
Why is someone’s engagement status incorrect?
Engagement status is based on the data Nurture receives.
If something looks off:
- Verify the data in your CRM
- Confirm that recent activity has synced
Can we control what data syncs into Nurture?
Yes—depending on your integration setup.
Your team can typically define:
- Which campuses sync
- Which data fields are included
- Which engagement categories are tracked
What happens if data changes in our CRM?
Nurture will update automatically during the next sync. This ensures consistency between systems.
Why are messages not logging automatically?
Automatic logging only works when using:
👉 “Send Now” through an integrated provider
Messages sent from personal devices must be logged manually.
Best Practices for Integrations
What are best practices for a smooth integration?
- Keep your CRM data clean and up to date
- Assign phone numbers to users for messaging
- Train your team on when to use integrated messaging vs personal messaging
- Regularly review sync accuracy
What’s the difference between Alerts and Opportunities?
- Alerts → Show who needs care (At Risk, Disengaged)
- Opportunities → Show who is ready for a next step (New, Potential)
Together, they help you care for people and guide them forward.
Why am I seeing someone as “At Risk”?
This typically means their engagement has declined—such as reduced attendance, serving, or group involvement.
It’s a signal to follow up before they disengage further.
What should I do when I see an alert?
- Claim the alert
- Reach out with a touchpoint
- Log the interaction
The goal is timely, intentional follow-up.
What is a “Potential” person?
A Potential person is someone who is engaged in one area but not fully connected in others.
They are often the most important group to follow up with because they are close to deeper engagement.
What happens when I claim an item?
Claiming creates an assignment on your dashboard and makes you responsible for follow-up.
Where do I see my assignments?
All assignments appear on your dashboard under My Priorities.
What’s the difference between an assignment and a follower?
- Assignment → You are responsible for taking action
- Follower → You are notified of changes
Assignments are for action.Followers are for awareness.
When should I mark an assignment as complete?
Mark it complete once all necessary follow-up has been done and no further action is needed.
What is a touchpoint?
A touchpoint is any interaction you have with a congregant, such as:
- Text
- Call
- Meeting
Do I have to log every interaction?
Yes—logging touchpoints ensures:
- Team visibility
- Accurate engagement tracking
- Tells the congregants full story
- Better pastoral care
What’s the difference between “Send Now” and “Send from Messaging App”?
Send Now
- Uses your church’s integrated number
- Logs messages automatically
- Replies come into Nurture
Send from Messaging App
- Uses your personal number
- Does not log automatically
- Requires manual logging
Why can’t I use the “Send Now” option?
This usually means:
- You do not have an assigned phone number from your integration provider
- Or your integration is not fully set up
Make sure a number is assigned to your user profile.
What are some helpful filters to start with?
- People in specific serve teams or groups
- People unclaimed
- People within a specific demographic i.e. young adults
- People attending but not serving or in a group
What does the Insights Dashboard show?
It shows a high-level view of your congregation’s engagement across categories like attendance, serving, and groups.
What should I look for in Insights?
- Movement between engagement statuses
- A larger front door (new people) vs. smaller back door (at risk people)
- Growth in Active individuals
- User data i.e claimed vs. unclaimed, number of congregants being followed, number of touchpoints made, total actions taken and more.
How often should we review Insights?
Weekly as a team is recommended.
What does “congregation health” mean in Nurture?
Congregation health is measured by engagement—not just attendance.
A healthy church is one where people are:
- Known
- Connected
- Growing - active in more than just one area
- Participating - consistent in their engagement
Who can assign or claim items?
- Executives
- Administrators
- Staff members
How should we structure users in Nurture?
Organize users based on:
- Campuses
- Ministries
- Teams
This ensures clear ownership and accountability.
Should volunteers use Nurture?
Yes—when appropriate.
Volunteers can:
- Follow people
- Be assigned care tasks
- Help with pastoral follow-up
What’s the most important habit for success in Nurture?
Consistency.
- Check alerts regularly
- Claim items quickly
- Log every touchpoint
- Review insights weekly
What causes Nurture to not work well?
- Not claiming items
- Not logging communication
- Not reviewing data regularly
- Not keeping your CRM up to date
Nurture only works when your data is clean and your team actively engages with it.
What’s the ultimate goal of Nurture?
Not just better data.
But better care.
To ensure every person in your church is:
seen, known, and connected.
