Identifying New Donors
New donors often represent increased trust and investment.
Use Nurture to identify:
- First-time givers
- New recurring donors
- Giving growth trends
This creates opportunities for gratitude and discipleship.
Encouraging Consistent Giving
Consistency matters more than one-time generosity.
Look for:
- New giving habits
- Inconsistent giving patterns
- Gaps in participation
Healthy stewardship conversations begin with awareness.
Re-engaging Lapsed Donors
When giving declines:
- Review engagement holistically
- Determine if disengagement is broader than finances
- Follow up pastorally, not transactionally
Giving changes are often symptoms not root issues.