Executive Insights in Nurture
Seeing the Health of Your Church at a Glance
Summary
Executive Insights gives senior leaders a real-time, high-level view of church health, engagement, risk, and ministry effectiveness.
Instead of relying on assumptions or scattered reports, Executive Insights brings everything into one place; so you can lead with clarity, alignment, and confidence.
What Executive Insights Provides
Executive Insights is designed to answer four critical leadership questions:
- Are we growing?
- Are people engaging?
- Where are we losing people?
- Are we taking action?
Each section of the dashboard helps you answer one of these questions.
1. New Growth
Are We Growing?
This section highlights new engagement activity across your church.
What You’ll See
- New Attendees
- New Groups
- New Givers
- New Volunteers
- First Touchpoints
You’ll also see:
- Week-over-week change
- 12-week growth trends
What It Tells You
- Whether your front door is working
- If people are taking first steps
- Where momentum is increasing or declining
Leadership Strategy
- If new attendees are high but next steps are low → your assimilation pathway needs attention
- If new groups or volunteers are declining → engagement pathways may be unclear
- Look for spikes and ask: What caused this? Can we replicate it?
2. Church Engagement
Are People Actually Engaged?
This section shows how many people are actively participating in your church.
What You’ll See
- Total Active People
- People Seen This Week
- People Being Followed
- People Ready for Next Steps
You’ll also see engagement percentages across your total database.
What It Tells You
- How much of your church is truly active
- Whether people are being cared for
- How many people are ready to grow
Leadership Strategy
- Low “People Seen This Week” → engagement is inconsistent
- Low “Being Followed” → care systems are not being utilized
- High “Ready for Next Steps” → opportunity for intentional growth pathways
3. Active People Over Time
Are We Trending Up or Down?
This graph shows engagement trends across:
- Attendance
- Serving
- Groups
- Giving
What It Tells You
- Long-term engagement patterns
- Ministry momentum
- Seasonal trends
Leadership Strategy
- Look for gaps between categories (e.g., high attendance, low groups)
- Align ministries to close those gaps
- Track whether initiatives are improving engagement over time
4. Current Risks Overview
Where Are We Losing People?
This section highlights disengagement across your church.
What You’ll See
- People At Risk
- People Disengaged
- Breakdown by category:
- Attendance
- Serving
- Groups
- Giving
You’ll also see:
- Claimed vs Unclaimed items
What It Tells You
- Where disengagement is happening
- Whether your team is responding
- Which ministries need attention
Leadership Strategy
- High unclaimed percentages → accountability issue
- Large disengaged numbers → system-wide breakdown in engagement
- Category-specific risk → targeted ministry intervention
👉 This is one of the most important sections for pastoral care.
5. Risk Mitigation Efforts
Are We Taking Action?
This section tracks how your team is responding to risk.
What You’ll See
- Priorities completed
- Users taking action
- People followed
- People contacted
- People re-engaged
You’ll also see:
- Weekly performance
- 12-week trends
What It Tells You
- Whether your team is actually engaging people
- If follow-up is consistent
- If care is producing results
Leadership Strategy
- Low “Users Taking Action” → training or accountability issue
- High “People At Risk” but low “Contacted” → system breakdown
- Increasing “Re-Engaged” → healthy care system
How to Use Executive Insights as a Leader
Weekly Leadership Rhythm
Every week, review:
- New Growth
- Are new people taking steps?
- Risks
- Who is being lost?
- Action
- Is our team responding?
- Engagement Trends
- Are we moving in the right direction?
Staff Meeting Strategy
Use Executive Insights to guide discussions:
- Start with data
- Focus on specific people, not general problems
- Assign clear follow-up actions
- Review progress weekly
Key Leadership Questions to Ask
- Where are we seeing the most disengagement right now?
- Who owns follow-up in those areas?
- Are we acting quickly enough?
- Where are people ready for a next step?
- What is preventing growth in key areas?
Common Pitfalls to Avoid
❌ Only looking at attendance
❌ Ignoring unclaimed risks
❌ Not assigning ownership
❌ Reacting too slowly
❌ Treating data as information instead of action
Best Practices
- Review Executive Insights weekly
- Hold leaders accountable for follow-up
- Celebrate re-engagement wins
- Focus on both risk and opportunity
- Use data to drive decisions—not replace discernment
Why This Matters
Without Executive Insights:
- Leaders rely on assumptions
- Problems are discovered too late
- Care becomes inconsistent
- Growth is unpredictable
With Executive Insights:
- You see what’s really happening
- You act faster
- Your team stays aligned
- Your church becomes more intentional
Final Thought
Executive Insights doesn’t just show you data.
It shows you people.
It reveals where your church is growing, where it’s struggling, and where action is needed most.
And when used consistently, it helps you lead a church where: 👉 No one is overlooked 👉 Care is intentional 👉 Growth is guided